1.Shape Up Or Ship Out
Shapes are an element within your design that should never be ignored, as they can help break up the monotony of your display and lead your eye to important product details.
When using Cast Acrylic, try to vary the size of your shapes and contrast product shapes with those used in your background or foreground - this will help keep your window displays visually interesting and unique.
2.Reach New Heights
Another way to draw interest to your window display is to place your featured products at different heights. The Cast Acrylic product stands seen in the image above, help prevent visual overload. So instead of seeing all the products at once, the window shopper is encouraged to actively explore what you have to offer, and therefore they are more likely to pay extra attention to your display.
3.Layer Up Your Window Displays
This window display uses translucent squares of Cast Acrylic to create multiple backdrop layers. By structuring the design this way, the display has the visual advantage of depth. And because depth helps draw the viewer's eye in and create visual interest, it will help distinguish your design and set it apart from the more typical and ‘flat’ displays.
4.Turn Heads With Interesting Textures
Do you want to stir up some curiosity? Surrounding your products with a patchwork of texture is a surefire way to lure window shoppers in! The example above, for instance, uses intricate laser-cut patterns to create various textures that appeal to the viewer’s tactile curiosity – this motivates them to further investigate the touch and feel of products inside your store!
At the end of the day, how you choose to enhance your window display is completely up to you. But if you decide to make use of these visual merchandising tips, we’re confident that you’ll create a one-of-a-kind display that your competitors will envy!
Whatever you design, we hope you have fun experimenting with Cast Acrylic and we hope you stay Creatively Inspired.